Language of Television News

Amer Džihana


The basic requirement placed on television journalists is to communicate in a way that is understandable to everyone. On the other hand, the television language should be appealing and interesting to draw the attention of the audience. The language of television is not just a form of verbal communication. It includes visual expression as well. Historically, the principles such as: separating facts from comments, an unemotional manner of presentation, and the pursuit of fairness and balance have become the dominant features that characterize the nature of television news. In this paper, I describe and clarify the main characteristics of television language to shed light on the broader context within which television meanings arise. The focus is on the choice of terminology, figures of speech, the use of the passive voice, conventions of television producing, editing and the role of presenters. The identification and analysis of these elements enables the understanding of the background meanings which are often obscured, or presented as a fact deprived of any value orientation. Through the deconstruction of television language, I would like to turn the attention to the ideological effects of television, as well as seek to explain the fixed position of specific meanings and their constant reproduction in television discourse.


television; language; discourse; ideology;

Full Text:



Allan, Stuart (1999), News Culture, Open University Press, Buckingham-Philadephia

Bakšić, Hamza (2002), Ja, novinar, Rabic, Sarajevo

Fiske, John (1987), Television Culture, Routledge, London

Fiske, John i Hartley, John (1992), Čitanje televizije, Barbat i Prova, Zagreb

Galtung, Johan i Ruge, Mari Holmboe (1965), “The Structure of Foreign News: The Presentation of the Congo, Cuba and Cyprus Crises in Four Norwegian Newspapers”, Journal of Peace Research 2(1), 64-90.

Goodwin, Andrew (1990), “TV News - Striking the Right Balance?”, u: Andrew Goodwin i Garry Whannel, ur., Understanding Television, 42-59, Routledge, London

Hartley, John (1989), Understanding News, Routledge, London and New York

Jakobson, Roman (1956), “Two Aspects of Language and Two Types of Aphasic Disturbances”, u: Roman Jakobson i Morris Halle, Fundamentals of Language, 115-133, Mouton & Co, The Hague

Katnić-Bakaršić, Marina (2001), Stilistika, Ljiljan, Sarajevo

Lacey, Nick (1998), Image and Representation: Key Concepts in Media Studies,

Palgrave, New York

McQuail, Denis (2000), McQuail’s Mass Communication Theory, Sage Publications, London, Thousand Oaks, New Delhi

Mesthrie Rajend, Swann, Joan, Deumert, Ana, Leap, William L. (2000), Introducing Sociolinguistics, Edinburgh University Press, UK

Mladenov, Marin (1980), Novinarska stilistika, Naučna knjiga, Beograd

Montgomeri, Martin (1995), An Introduction to Language and Society, Routledge, London and New York

NDNV (2014) “NDNV: Mediji opet šire šovinizam i pozivaju na nasilje”. Dostupno na: Pristup ostvaren: 30. maj 2017.

Philo, Greg (2001), “Bad News from Israel: media coverage of the Israeli/Palestinian conflict”, Dostupno na: Pristup ostvaren: 30. maj 2017.

Philo, Greg i Berry, Mike (2004), Bad News from Israel, Pluto Press, London

Philo, Greg, ur. (1999), Message Received: Glasgow Media Group Research 1993 – 1998, Longman, Edinburgh

Postman, Neil and Powers, Steve (1992), How to Watch TV News, Penguin Books, USA

Schudson, Michael (2002), “The News Media as Political Institutions”, Annual Review of Political Science 5, 249-69.

Schudson, Michael (2003), The Sociology of News, W.W. Norton & Company, New York-London

Stamać, Ante (1978), Teorija metafore, CKD SSO, Zagreb

Tompson, Mark (2000), Proizvodnja rata: Mediji u Srbiji, Hrvatskoj i Bosni i Hercegovini, Media centar, Beograd

Tuchman, Gaye (1972), “Objectivity as Strategic Ritual: An Examination of Newsmen’s Notions of Objectivity”, American Journal of Sociology 77(4), 660-79.

Tuchman, Gaye (1976), “Telling Stories”, Journal of Communication 26, 93-97.

Van Dijk, Teun A. (1991), “The interdisciplinary study of news as discourse” u: Klaus Bruhn-Jensen i Nicholas W. Jankowksi, ur., Handbook of Qualitative Methods in Mass Communication Research, 108-120, Routledge, London


  • There are currently no refbacks.

ISSN: 2490-3604 (print) ● ISSN: 2490-3647 (online)

Društvene i humanističke studije - DHS is under the Creative Commons licence.