Role of Social Networks in the Promotion of Candidates for Members of the Presidency of Bosnia and Herzegovina

Amila Masleša


Internet, as a media of modern times, allowes a wide range of communication channels. It includes the official website, the official website on social networks, portals, etc. In professional communication knowledge of which media answers the needs of a particular type of communication, is the key to make sure that your message is received and understood. In communication in general, especially in political communication during the election campaign, in addition to the importance of the message that is sent, it is important and through which channels of communication we send the message. To reach the largest possible number of the audience and of course, impress potential voters, in political public relations, most political actors decide on a broad range of communication channels. Due to the different interests of their target groups, it is used print, radio and television, as traditional media and an indispensable channel, Internet, as a media of modern times which allows a wide range of communication channels.There are many social networks in world today, and the Facebook is the most common social network in Bosnia and Herzegovina. In the context of political communication, social networks have become one of the most important media for establishing and maintaining interaction between political entities and the public. Facebook pages allow providing different content and interaction. Their importance is usually stands out in the period of election campaigns. Presidential election campaign are specific because they introduce to us that one person for whom we considered to be good enough, quality person that us, as citizens of a country, represents in the country and in the world. Election campaigns enable us, as citizens, to meet our future leaders, especially when it comes to elections in which we vote for President (members of the Presidency of Bosnia and Herzegovina) but also taught us political culture.The goal of this research is to determine how the candidates for members of the Presidency of Bosnia and Herzegovina to communicate with their constituents, with the aim of improving public relations of candidates for the Presidency of Bosnia and Herzegovina in election campaigns. Communication via social networks, through interaction with companions, gives followers / electorate a sense of connection with political candidates.


communication; public relations; political communication; election campaigns; social networks;

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